Montgomery County Public Libraries promoted its programs at 21 branches by sending over 2.2 million emails using SmartyCat for Events. These emails attracted over 75,000 clicks from cardholders interested in learning about the library's events. The library impressively re-engaged 19,283 Occasional and 3,035 Inactive users, with a median open rate of 39%. Join us to learn how this module can automate marketing emails, integrate seamlessly with event calendar feeds to generate targeted email messages, expand outreach efforts and more!