ON-DEMAND WEBINARS

On-demand webinars are archived recordings of previous OrangeBoy webcasts available 24/7 for viewing at your convenience.

CUSTOMER LIFECYCLE MANAGEMENT

  • Re-engage Them or You're Going to Lose Them!

  • Shaping the Customer Experience with Data

  • Multi Channel Marketing: How to Acquire, Retain and Nuture Customers

  • Behind the Numbers: The COVID Effect on Library Use

  • New Card Holders: Strategies for Increased Engagement and Retention

MARKETING

  • Meet SmartyCat: Your Newest Staff Member

  • Integrated Marketing Campaigns: Where to Start?

  • The Secrets Behind a Successful Marketing Campaign

  • Cluster Email Strategy During Covid-19 and Beyond

  • Using Targeted Messaging to Position Your Library for Re-Opening

  • Customer Stories: How to Employ Targeted Marketing Campaigns to Align Services with the Right Audiences

COMMUNITY ENGAGEMENT

  • A Story of Inspiration and Innovation

  • A Community Plans for Its Future: Starting a Library from Scratch

  • Tips and Tricks for Successful Library Outreach

MULTI-CULTURAL MARKETING

  • Diversity in the Library World

  • Multicultural Marketing: Beyond a Checkbox

  • Diversifying your Communication: Connecting with Spanish Speaking Audiences

PHILANTHROPY

  • Engage Your Donors with Targeted Outreach

  • Build and Maintain Relationships with Donors

  • Beyond Library Giving Day: Strategies for Year-Round Fundraising

OPERATIONS

  • Building Customer Loyalty with Extended Library Access

  • Data-Driven Decision-Making in Action

  • An Inside Look at Savannah’s Forms 360

  • Creating Safe and Inclusive Libraries